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Genting Singapore’s flagship Resorts World Sentosa (RWS) offers a smorgasbord of non-gaming entertainments, including Universal Studios Singapore. “These different businesses are planned and operated as one connected destination for leisure visitors, families, business travellers and event delegates, with the aim to widen the destination’s appeal, encourage longer stays and support spending across a broader tourism ecosystem,” a Genting Singapore spokesperson tells iGB.

Singapore’s experience shows that tourism growth and stringent social safeguards need not be mutually exclusive. Since its IRs opened, international visitor arrivals have risen from 9.7 million in 2009 to 16.9 million in 2025, while tourism receipts more than doubled from S$12.4 billion to a record S$32.8 billion.

At the same time, problem and pathological gambling rates among Singaporean adults have remained stable, with the rate declining notably between 2023 and 2025. As the spokesperson puts it, the model blends “two objectives together: generating tourism and economic benefits while making responsible gambling and social safeguards central to the model”.

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On the question of who should be responsible for maintaining this understanding, participants favoured a shared model rather than placing the burden solely on one party. 

Before betting, they accepted personal responsibility provided that information was clear. 

During immersive play, however, they wanted operators to take a more active role, through mechanisms such as pop-ups and reality checks.

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Halloween is a natural peg for that approach. It gives operators a topical, franchise-branded title to feature in October promotions without asking players to learn a new system. The friendly Count Dracula fisherman and trick-or-treat trimmings supply the seasonal hook while the underlying fish-collection loop does the heavy lifting.

signals how far Pragmatic Play is willing to push iteration on a recognizable mechanical family

A fourth Halloween variant in one series also signals how far Pragmatic Play is willing to push iteration on a recognizable mechanical family. Familiarity is the point. Each seasonal skin trades on established player recognition rather than introducing a new core experience.