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About Shifting Seas
In June, one of the operators, TOTO online BV, was reported for violating the ban on featuring role models in advertising materials.
This was not the first time TOTO has been in trouble with KSA. The platform was fined in 2022 for a similar endeavour – gambling advertisements that were seemingly aimed at young people.
Kathryn covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before Hollywood came calling.
About Shifting Seas
“In terms of the SunBet business, there might be opportunities to consolidate locally, but there might also be opportunities outside of South Africa. We are looking at all of it, but we have a very high bar for what we deem to be good investments.”
SunBet launched in Namibia in May, with Bede Gaming powering its platform.
SunBet also utilises Bede Gaming’s platform in its other two markets of South Africa and Botswana, the latter of which it entered in 2024.
About Shifting Seas
Yashin had spent around 15 years building businesses across industries ranging from fashion technology and retail hardware to sneaker cleaning, as well as investing in early-stage technology companies. Yet when he attempted to place a football bet, he found the interface so impenetrable that he eventually headed to a betting shop to ask how to do it.
When he subsequently looked at casino games, something else struck him – the experience did not seem dramatically different from the slot machines he remembered seeing years earlier.
“I started thinking about how to combine the really great monetisation of randomness in casino games with the attention loop of social media platforms,” Yashin says. “The idea was: what if you could bet on the result of a short video or a short TikTok?”
