40 Burning Hot

What is 40 Burning Hot?

In a LinkedIn post on Monday, Keurmerk Verantwoorde Affiliates (KVA), the Dutch casino affiliate quality mark, voiced concerns about the role of Google search in directing Dutch consumers towards illegal online gambling sites.

The group highlighted potential risks posed by Google’s organic search features beyond paid advertising, which include autocomplete and suggested queries. 

Using data collected primarily through Chrome’s incognito mode to exclude personalised search histories, the KVA identified several autocomplete and pre-fill search queries that directly suggested illegal gambling platforms to users.

What is 40 Burning Hot?

Please provide as much detail and insight as possible on the person/s you are nominating. The more information and background we receive, the clearer the picture of their career and achievements can be.

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The submission form will close on 1 October, at which time nominations will be put to our esteemed panel of judges for final review.

What is 40 Burning Hot?

A total of 22 participants were purposely recruited to provide detailed insights.

Participants broadly accepted the principle that gambling information should be transparent and accessible, but many reported difficulty interpreting or using it effectively in practice. 

Technical data such as odds and rules were often obscured by delivery timing that came too late to influence decisions.