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“As much as we work as a managed service, it’s always a collaboration,” Wilson states. “We need to make sure that the operator and Splash are a partnership, we understand your requirements, and then we can go out and deliver that for you.”

That management also involves balancing margin and longevity. Wilson notes that Jackpot engines need to balance commercial performance with a sustainable and enjoyable player experience. Operators need enough control to manage contribution levels, drop mechanics and reward frequency, while ensuring the product remains engaging and fair for players over time.

 “How do you balance that against not draining too much of the players’ funds and making sure that it has the stickiness, and that we’re not pushing players away, but encouraging them to come back?” he asks. “That really is the science.”

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Notably for highly engaging verticals light online slots, if players are receiving a smaller-than-expected RTP (return to player), or bonuses have been restricted, they could again transition to an illegal offering where there are no such restrictions.

As has been flagged in previous reports, Regulus highlighted that the top 1% of active customers accounts for almost 50% of black market revenue across Europe. This follows a similar trend across licensed gambling as the report highlights “online gambling is a consumer discretionary expenditure item. This means a large proportion of expenditure is concentrated into a relatively small number of players.”

In its market-specific breakdown, the report noted a “rapid reduction in channelling” in the UK, following the increased use of affordability checks.

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The companies delivered a presentation that detailed their plans to create a “global gaming champion”.

Lottomatica generated revenue of €2.26 billion in its FY2025, while Cirsa’s FY2025 group revenue reached €2.34 billion.

The combined company would overtake the likes of Bally’s Intralot, Entain and Allwyn to become the second-largest listed global operator, behind only Flutter Entertainment in terms of combined adjusted EBITDA.