Action Money

What is Action Money?

The meeting brought together 40 professionals from the clubs’ legal, communications and marketing departments, as well as executives from companies in the betting sector. Club officials are concerned about the financial impact of the measures, which could impact sponsorship contracts signed with betting companies.

One of the main concerns is Bill 560/2025, which is currently making its way through the council. The proposal prohibits advertising by betting companies at events in the city of São Paulo. This applies to events organised by public or private entities, whether for-profit or non-profit.

The bill prohibits signs, banners, or display panels in arenas, gymnasiums, stadiums and other sports event venues. It also bans advertising on public transport, such as the side panel, exterior or the rear window of buses. The bill imposes a fine of BRL50,000 ($10,000) and a ban on hosting events for up to two years.

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Turkish law enforcement agencies have launched a sweeping operation targeting illegal betting networks across eight provinces. It follows investigations that uncovered financial transactions linked to 177 suspects. 

According to local reporting on Monday, the Interior Ministry confirmed that accounts connected with the suspects had exhibited suspicious financial activity amounting to 17.75 billion lira ($365.8 million). 

Coordinated efforts between the government’s cybercrime and anti-smuggling units, the Financial Crimes Investigation Board (MASAK) and local prosecutors led to raids in the provinces of Adıyaman, Konya, Manisa, Muğla, Tekirdağ, Siirt, Muş and Çorum.

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AI also helped Kambi reduce the delay between a customer selecting an in-play bet and being able to place it. Its dynamic live delay technology enables it to set bespoke live delay on an individual bet level, optimising the UX and alleviating friction. Across the Premier League and World Cup, Kambi reduced live betting delay by more than 40% between August 2025 and July 2026.

The result for customers was more choice, shorter suspension periods and faster bet acceptance. For operators, those improvements can support both customer retention and profitability.

While simulations and validation exercises had helped Kambi prepare for the traffic and operational demands of the 2026 World Cup, testing could not establish how performance would compare with the wider market once the football began.